Harvest Delivery App

Dimensions: 2556 p x 1179 p
Concept: Food Delivery App
Year: 2023

Prompt: Research and create a food company; design a delivery app based on consumer pain points.

I compared the interfaces of various food delivery apps, auditing the checkout processes, and identifying consumer pain points. Based on my research, I created two user personas and developed an application that highlights user personalization.

Key features I wanted to include in my app:

  • Filter/ sort through food ingredients for dietary restrictions

  • Budget Tracker - helps you stay within budget

Prototype and flow diagrams made using Figma.

User Personas

I chose to focus on two demographics special to me: college students and working mothers.

Many of friends and family experience hardships when eating out due to dietary restrictions. Including a dietary filter increases accessibility and creates a more personal experience, while allowing more consumers to shop remotely.

In addition, a shopping list and budget feature would be beneficial to all shoppers, helping them save money and compare prices in one place.

Key Features

Dietary Filters

Favorite Stores and Items, Current Sales, & Daily Rewards

Grocery List & Budget Setter - added to Shopping Cart

Harvest Delivery Deck with further research:

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Variations of the Square